Isle of MTV Malta 2015

Isle of MTV Malta special 2010m Images

07/07/2015 – The Graneries in Floriana; 19.30hrs – 24.00hrs

 

Multi-platinum selling Jason Derulo is to perform at the 9th edition of the annual Isle of MTV Malta concert this summer. The artist made first the world take notice when he broke onto the scene with his killer debut single ‘Whatcha Say’. With 45 million worldwide record sales and three huge albums – Derulo continues to churn out hit singles. With his fourth studio album due for release next month, 2015 is already adding to his massive success story.

Bruce Gillmer, EVP, Music, Talent Programming and Events, MTV, commented: “We’re very excited to have Jason join us in Malta this year. He brings along an ample string of hits and a musical style that’s picture-perfect for this huge event.” Derulo commented: “MTV has always played an important role in my career, and the Isle of MTV Malta is a great continuation of our partnership.”

 

Derulo is therefore the 3rd confirmed artist in this years line up. Previous confirmed were DJ Martin Garrix (‘animals’) and British singer-songwriter Jess Glynne (‘Hold my hand; Rather be’). More artists to perform will be revealed soon.

Isle of MTV Malta will be filmed and edited into a 60-minute special that will broadcast across 20 MTV channels throughout Europe. As part of an extensive integrated marketing campaign, the Isle of MTV Malta Special concert will be supported by marketing initiatives, all of which will drive  awareness of the event as well as leverage MTV’s world renowned brand and unique youth insight, to further cement and promote Malta’s position as a holiday destination for young people. Over the nine years that Isle of MTV has been held in Malta, the number of visitors to the island under the age of 24 has increased by 120.9% and now account for 19.9% of all tourists, the MTA said.

The event is the highlight of the Malta Music Week, held between 3rd and 7th July 2015. The Malta Music Week was established as a celebration to the Isle of MTV Malta in 2008. The concept behind was to create a schedule of events that would build up to the biggest festival of its kind in Europe. A series of parties, mini concerts, beach parties and events put together that would form a landmark in the music calendar for youths and adults. 

Previous performers have included Lady GagaBlack Eyed PeasN*E*R*DOne RepublicMaroon 5Akon,Kid RockDavid GuettaMetro StationSnoop Dogg,LMFAOJesse Jwill.i.am and Rita Ora amongst others. The 2014 performers included DJ HardwellNicole ScherzingerKieszaDizzee Rascal and Enrique Inglesias.

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